McCarthy, E.Jerome. <br/><br/>
Basic marketing: a global- managerial approach. 

 - 14th ed. 
 - New York:  McGrwa-Hill companies,  2002. 
 - xxxii,815p.:  ill;  28cm. 
<br/><br/>Include bibliographical references and index 
<br/><br/><label>ISBN: </label>9780072409475 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Marketing's role<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>SJMC HF5415.13.M369