TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.Jr
TI  - Basic marketing: a global- managerial approach
SN  - 9780072409475
AV  - SJMC HF5415.13.M369 
PY  - 2002///
CY  - New York
PB  - McGrwa-Hill companies
KW  - Marketing's role
KW  - Strategic planning
N1  - Include bibliographical references and index
ER  -