Arens, Williams F. <br/><br/>
Essentials of contemporary advertising  

 - Boston :  McGraw-Hill Irwin,  2007 
 - xxvii, 558P.:  ill.;  26.5cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-0-07-313666-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Boston<br/>Boston
<br/><br/><label>LC Class. No.: </label>SJMC 5821.A74