TY  - BOOK
AU  - Arens, Williams F.
AU  - Schaefer David H
TI  - Essentials of contemporary advertising 
SN  - 978-0-07-313666-0
AV  - SJMC 5821.A74 
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
KW  - Boston
N1  - Includes bibliographical references and index
ER  -