Perreault, William D. <br/><br/>
Basic Marketing : A global - Managerial Approach 

 - 15th.ed. 
 - Boston :  McGraw-Hill/Irwin 
 - xli, 789P.:  ill.;  28cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-07-252523-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management <br/>Boston :<br/>McGraw-Hill Irwin<br/>Boston
<br/><br/><label>LC Class. No.: </label>SJMC HF5415.13.M369