TY  - BOOK
AU  - Perreault, William D.
AU  - E. Jerome McCarthy
TI  - Basic Marketing : A global - Managerial Approach
SN  - 0-07-252523-1
AV  - SJMC HF5415.13.M369 
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing - Management
KW  - Boston
KW  - McGraw-Hill Irwin
N1  - Includes bibliographical references and index
ER  -