TY  - BOOK
AU  - Arrens, Williams F
TI  - Contemporary advertising
SN  - 0-07-29-6472-3
AV  - SJMC HF5821.B62 
PY  - 2006///
CY  - Boston
PB  - McGraw-HillIrwin
KW  - Advertising
KW  - Boston
N1  - Includes bibliographical references and index
ER  -