Arens, Williams F <br/><br/>
Contemporary advertising 

 - 11th.ed. 
 - Boston :  McGraw-Hill/Irwin  2008 
 - xl.690P.:  ill.;  28cm 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>978-0-07-352991-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>Boston
<br/><br/><label>LC Class. No.: </label>SJMC HF5821.B62