TY  - BOOK
AU  - Arens, Williams F
AU  - Michael F, Weigold & Christian Arens
TI  - Contemporary advertising
SN  - 978-0-07-352991-2
AV  - SJMC HF5821.B62 
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - advertising
KW  - Boston
N1  - Includes bibliographical references
ER  -