TY  - BOOK
AU  - Knight,Peter
TI  - The highly efferctive marketing plan
SN  - 0273687867
AV  - SJMC HF5415.13.K58 
PY  - 2004///
CY  - London
PB  - Pearson
KW  - Marketing
KW  - HEMP
N1  - Include bibliographical references and index
ER  -