Cravens, David W. <br/><br/>
Strategic marketing. 

 - 8th ed. 
 - New York:  McGraw-Hill,  2006. 
 - xvii,726p.:  ill;  26cm. 
<br/><br/>Include bibliographical references and index 
<br/><br/><label>ISBN: </label>9780072966343 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Decision making<br/>Management
<br/><br/><label>LC Class. No.: </label>SJMC HF5415.135.C72