TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel F.
TI  - Strategic marketing
SN  - 9780072966343
AV  - SJMC HF5415.135.C72 
PY  - 2006///
CY  - New York
PB  - McGraw-Hill
KW  - Decision making
KW  - Management
N1  - Include bibliographical references and index
ER  -