Sylvie George, et al... <br/><br/>
Media Management : A casebook Approach 

 - 4th.ed 
 - New York :  Taylor & Francis Group,  2008 
 - ix,411P.:  ill.;  22.5cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-0-8058-6197-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media Management<br/>New York
<br/><br/><label>LC Class. No.: </label>SJMC P96.M34H65