TY  - BOOK
AU  - Sylvie George, et al...
TI  - Media Management : A casebook Approach
SN  - 978-0-8058-6197-6
AV  - SJMC P96.M34H65 
PY  - 2008///
CY  - New York
PB  - Taylor & Francis Group
KW  - Media Management
KW  - New York
N1  - Includes bibliographical references and index
ER  -