Ismail Rashid Mkieti <br/><br/>
The influence of relationship marketing in the customer retention  : a case of Saidi Salim Bakhresa and Company Limited  

 - Dar es Salaam  University of Dar es Salaam,  2009.  
 - xiii,110p.   ill.   30cm. 
<br/><br/>Includes bibliographical references Thesis: MBA (Marketing)-University of Dar es Salaam 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/> Relationship marketing<br/>Customer retention<br/> Said Salim Bakhresa
<br/><br/><label>LC Class. No.: </label>THS EAF HF5415.55.M44