TY  - BOOK
AU  - Ismail Rashid Mkieti
TI  - The influence of relationship marketing in the customer retention: : a case of Saidi Salim Bakhresa and Company Limited 
AV  - THS EAF HF5415.55.M44   
PY  - 2009///.
CY  - :Dar es Salaam
PB  - University of Dar es Salaam
KW  - Customer relations
KW  -  Relationship marketing
KW  - Customer retention
KW  -  Said Salim Bakhresa
N1  - Includes bibliographical references Thesis: MBA (Marketing)-University of Dar es Salaam
ER  -