TY - BOOK AU - Sumuni,Merikinoi Laanyuni TI - Effectiveness of social media use on customer retention in the telecommunication companies: a case of Vodacom Tanzania AV - THS EAF HM742.T34S868 PY - 2022/// CY - Dar es salaam PB - University of Dar es salaam KW - Online socal networking KW - Customer KW - Telecommunication KW - Vodacom KW - Tanzania N1 - Includes; Bibliography references, Thesis; Master of Internation Business-University of Dar es salaam ER -