Webster, James G. <br/><br/>
Ratings analysis: the theory and practice of audience research. 

 - 2nd ed. 
 - Mahwah:  Lawrence Erlbaum Associates Inc,  1999. 
 - x,282p.:  ill;  22.5cm. 
<br/><br/>Include bibliographical references and index 
<br/><br/><label>ISBN: </label>0805830995 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Audience research<br/>Audience ratings
<br/><br/><label>LC Class. No.: </label>SJMC HE8700.65.W42