TY  - BOOK
AU  - Webster,James G.
AU  - Phalen,Patricia F.
AU  - Lichty,Lawrence W.
TI  - Ratings analysis: the theory and practice of audience research
SN  - 0805830995
AV  - SJMC HE8700.65.W42 
PY  - 1999///
CY  - Mahwah
PB  - Lawrence Erlbaum Associates Inc
KW  - Audience research
KW  - Audience ratings
N1  - Include bibliographical references and index
ER  -