Mkieti, Ismail Rashid

The influence of relationship marketing in the customer retention : a case of Said Salim Bakhresa & Co. Ltd - Dar es Salaam : University of Dar es Salaam, 2010. - xiii,110p. : ill. ; 30cm.

Includes bibliographical references


Marketing
Customer services
Said Salim Bakhresa & Co. Ltd

THS EAF HF5415.5.M544