TY - BOOK AU - Mkieti,Ismail Rashid TI - The influence of relationship marketing in the customer retention: : a case of Said Salim Bakhresa & Co. Ltd AV - THS EAF HF5415.5.M544 PY - 2010/// CY - Dar es Salaam PB - : University of Dar es Salaam KW - Marketing KW - Customer services KW - Said Salim Bakhresa & Co. Ltd N1 - Includes bibliographical references ER -