Roat, Robert L. <br/><br/>
The Rhetorics of popular culture: advertising, advocacy and entertainment. 

 - New York:  Greenwood press,  1987. 
 - xiv,175p.:  ill;  21.5cm 
<br/><br/>Include bibliographical references and index 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Popular culture<br/>Popular music<br/>Television drama
<br/><br/><label>LC Class. No.: </label>SJMC E169.12.R62