Howard, John A. <br/><br/>
Consumer behavior:   application of theory 

 - New York:  McGraw-Hill Book Company,  1977. 
 - ix,325p.  : ill.  ; 23cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>	0-07-03052-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers
<br/><br/><label>LC Class. No.: </label>HF5415.3.H67