McGiven, Yvonne <br/><br/>
The practice of market research an introduction 

 - London:  Prentice Hall,  2009 
 - xxiii,548p.:  ill.;  24cm. 
<br/><br/>Include bibliography and index 
<br/><br/><label>ISBN: </label>978027371072 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research-methodology<br/>Social sciences
<br/><br/><label>LC Class. No.: </label>MATH HF5415.2.M3827