TY  - BOOK
AU  - McGiven,Yvonne
TI  - The practice of market research an introduction
SN  - 978027371072
AV  - MATH HF5415.2.M3827 
PY  - 2009///
CY  - London
PB  - Prentice Hall
KW  - Marketing research-methodology
KW  - Social sciences
N1  - Include bibliography and index
ER  -