The influence of branding on product acceptance in the Tanzanian market : the cese of consumers of cosmetics in Kinondoni municipality in Dar es Salaam
- Dar es Salaam: University of Dar es Salaam, 2016.
- xi,75p. ; ill. : 30cm.
Includes bibliographical references Thesis : MBA (Marketing)- University of Dar es Salaam
Branding (Marketing) Cosmestics Brand choice Kinondoni municipality Dar es Salaam region Tanzania