Philip Kotler <br/><br/>
Marketing for hospitality and tourism 

 - 5th ed. 
 - New Jersey : 	  Pearson ,	  2006. 
 - xxiv,932p. :   ill. ;	  26cm. 
<br/><br/><label>ISBN: </label>0-13-201773-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry-Marketing<br/>Tourism-Marketing
<br/><br/><label>LC Class. No.: </label>TX911.3.M3K68