TY  - BOOK
AU  -  Fabian,January
TI  - The role of brand image on the consumer's product preference in Tanzania: the case study of inorgarnic fertilizer products
AV  - THS EAF HF5415.33.T34F32 
PY  - 2016///
CY  - Dar es Salaam
PB  - University of Dar es Salaam
KW  - Consumer's preferences
KW  -  Branding (Marketing)
KW  -  Fertilizers
KW  - Tanzania
N1  - Includes bibliographical and references
ER  -