TY  - BOOK
AU  -  Msimbira, Mary
TI  - The Influence of utilitarian,hedonic and social values on customer satisfaction and behaviour intention with their shopping experince in supermarkets: : a case study of Tanzania
AV  - THS EAF HF5415.335.T34M74 
PY  - 2016///
CY  - Dar es Salaam
PB  - University of Dar es Salaam
KW  - Customer satisfaction
KW  - Customer behaviour
KW  - Shopping
KW  - Supermarkets
KW  - Tanzania
N1  - Includes bibliographical references
ER  -