Jones, Susan K. <br/><br/>
Creative strategy in direct & interactive marketing. 

 - 3rd ed. 
 - Chicago:  RACOM Communications,  2006. 
 - xiv,408p.:  ill;  29cm. 
<br/><br/>Include bibliographical references and index 
<br/><br/><label>ISBN: </label>9781933199023 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Marketing<br/>Production
<br/><br/><label>LC Class. No.: </label>SJMC HF5415.126.J66