TY  - BOOK
AU  - Jones,Susan K.
AU  - Spiegel,Ted
AU  - Reitman,Jerry I.
TI  - Creative strategy in direct & interactive marketing
SN  - 9781933199023
AV  - SJMC HF5415.126.J66 
PY  - 2006///
CY  - Chicago
PB  - RACOM Communications
KW  - Marketing
KW  - Production
N1  - Include bibliographical references and index
ER  -