TY  - BOOK
AU  - Hughes,Graham
AU  - Fill,Chris
TI  - Marketing communications 2008-2009
SN  - 9780750689670
AV  - SJMC HF5415.123.H8F55 
PY  - 2008///
CY  - New York
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Communication
N1  - Include bibliographical references and index
ER  -