TY  - BOOK
AU  - Kelvin Lane Keller
TI  - Strategic brand management:  building, measure, and managing brabd equity
SN  - 0-13-233622-7 
AV  - HD69.B7.K45 2008 
PY  - 2008///
CY  - Tokyo :	
PB  - Pearson Education International ,	
KW  - Brand name products - Management
N1  - Includes index
ER  -