Chris Fill <br/><br/>
Marketing communications :   interactivity, communities and content 

 - 5th ed.  
 - Harlow :	  Pearson Education Limited , 	  2009. 
 - xxxvii,958p. : 	  ill. ; 	  27cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-0-273-71722-5  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Marketing channels<br/>Sales promotion
<br/><br/><label>LC Class. No.: </label>HF5415.123.F55