TY  - BOOK
AU  - Chris Fill
TI  - Marketing communications : : interactivity, communities and content
SN  - 978-0-273-71722-5 
AV  - HF5415.123.F55 
PY  - 2009///
CY  - Harlow :	
PB  - Pearson Education Limited , 	
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
N1  - Includes bibliographical references and index
ER  -