Malhotra, Naresh. K. <br/><br/>
Marketing research: an applied orientation. 

 - New Jersey:  Prentice-Hall Inc,  1993. 
 - xxxv,857p.:  ill;  25.5cm. 
<br/><br/>Include bibliographical references and index 
<br/><br/><label>ISBN: </label>0130099864 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Marketing<br/>Research<br/>Data collection<br/>Data analysis
<br/><br/><label>LC Class. No.: </label>SJMC HF5415.2.M29