Engel, James F. <br/><br/>
Promotional strategy: managing the marketing communications process. 

 - 5th ed. 
 - Homewood:  Richard D. Irwin Inc,  1983. 
 - xv,655p.:  ill;  24cm. 
<br/><br/>Include bibliographical references and index 
<br/><br/><label>ISBN: </label>025602846X 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Marketing<br/>Communications
<br/><br/><label>LC Class. No.: </label>SJMC HF5415.E65