TY  - BOOK
AU  - Engel,James F.
AU  - Warshaw,Martin R.
AU  - Kinnear,Thomas C.
TI  - Promotional strategy: managing the marketing communications process
SN  - 025602846X
AV  - SJMC HF5415.E65 
PY  - 1983///
CY  - Homewood
PB  - Richard D. Irwin Inc
KW  - Marketing
KW  - Communications
N1  - Include bibliographical references and index
ER  -