TY - BOOK AU - Jethwaney, Jaishri AU - Shruti Jain TI - Advertising Management SN - 978-0-19-567843-7 AV - SJMC5823.J48 PY - 2006/// CY - India PB - Oxford University Press KW - Advertising management KW - India N1 - Includes bibliographical references and index ER -