Hiam, Alexander. <br/><br/>
Marketing for dummies. 

 - 2nd ed. 
 - Canada:  Wiley Publishing Inc,  2004. 
 - xx,380p.:  ill;  23.5cm. 
<br/><br/>Include bibliographical references and index 
<br/><br/><label>ISBN: </label>0764556002 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Marketing<br/>Advertising
<br/><br/><label>LC Class. No.: </label>SJMC HF5415.13.H468