Kotler, Philip <br/><br/>
Marketing management:   analysis, planning, implementation and control 

 - 9th ed.- 
 - London:  Prentice-Hall International,  1997 
 - xl,789p.:  ill.;  25cm. 
<br/><br/>Includes indexes 
<br/><br/><label>ISBN: </label>0-13-261363-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>FCM HF5415.13.K64