Mabada, Sophia Branding strategies in small and medium enterprises (SMEs) operating in Dar es Salaam - Dar es Salaam : University of Dar es Salaam, 2013 - xii, 63p. : ill. ; 30cm. Includes bibliographical references Subjects--Topical Terms: Branding (Marketing)Small businessDar es Salaam Subjects--Geographic Terms: Tanzania LC Class. No.: THS EAF HF5415.1255.T34M32