Mabada, Sophia

Branding strategies in small and medium enterprises (SMEs) operating in Dar es Salaam - Dar es Salaam : University of Dar es Salaam, 2013 - xii, 63p. : ill. ; 30cm.

Includes bibliographical references


Branding (Marketing)
Small business
Dar es Salaam


Tanzania

THS EAF HF5415.1255.T34M32