Blattberg, Robert C, <br/><br/>
Database marketing : Analyzing and managing customers 

 - NewYork:  Springer.  2008 
 - xxiv,859P.:  ill.;  23.5cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-1-4419-0332-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Database marketing<br/>NewYork
<br/><br/><label>LC Class. No.: </label>SJMC HF5415.126.B24