TY  - BOOK
AU  - Blattberg, Robert C,
AU  - Do Kim, Byung & Neslin Scott A.
TI  -  Database marketing : Analyzing and managing customers
SN  - 978-1-4419-0332-7
AV  - SJMC HF5415.126.B24 
PY  - 2008///
CY  - NewYork
PB  - Springer.
KW  - Marketing
KW  - Database marketing
KW  - NewYork
N1  - Includes bibliographical references and index
ER  -