TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research
SN  - 9780324539028
AV  - HF5415.2.Z54 
PY  - 2007///
CY  - Australia 
PB  - : Thomson South-Western,  
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -