Dibb, Sally <br/><br/>
Marketing :   concepts and strategies 

 - 2nd ed. 
 - Boston    : Houghton Mifflin Company,   1994. 
 - xxxiv,726p.    : ill.    ; 26cm. 
<br/><br/>Includes bibliographical references<br/> 
<br/><br/><label>LC Class. No.: </label>FCM HF5415.M37