TY  - BOOK
AU  - Dibb,Sally
AU  - Lyndon Simkin,
AU  - William M. Pride
AU  - O. C. Ferrell
TI  - Marketing : : concepts and strategies
AV  - FCM HF5415.M37 
PY  - 1994///
CY  - Boston 
PB  -  : Houghton Mifflin Company, 
N1  - Includes bibliographical references

ER  -