Hyera, Mecktilde Philbeth

The role of direct marketing in enhancing the microfinance institutions sales perfomance in Tanzania - Dar es Salaam: Unversity of Dar es Salaam, 2015 - xv,92p.: ill.; 30cm.

Including biliographical references
Thesis: MBA - University if Dar es Salaam


Direct marketing
Microfinance
Pride Tanzania Limited
Sales promotion
Tanzania

THS EAF HF5415.126.T34H93