TY  - BOOK
AU  - Hyera,Mecktilde Philbeth
TI  - The role of direct marketing in enhancing the microfinance institutions sales perfomance in Tanzania
AV  - THS EAF HF5415.126.T34H93	 
PY  - 2015///
CY  - Dar es Salaam
PB  - Unversity of Dar es Salaam
KW  - Direct marketing
KW  - Microfinance
KW  - Pride Tanzania Limited
KW  - Sales promotion
KW  - Tanzania
N1  - Including biliographical references
Thesis: MBA - University if Dar es Salaam
ER  -