Blythe, Jim <br/><br/>
Principles and practice of marketing 

 - London.   : Thomson.  2006. 
 - xviii,744    : illus.   ; 27cm. 
<br/><br/>Includes bibliographical references and index<br/> 
<br/><br/><label>ISBN: </label>978-1-84480-120-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.B66